3rd China Catering Expo (CHOI HEONG YUEN BAKERY)

VISION - How does the company want to be known in the future?

They want to let a lot of people from other country know this brand, they provide different tastes products in every different region in other to attract more customers come from other country, also they will keep increase the quality of all products, thus let this brand become more famous. 

MISSION - What are the main activities of the company today?

Nowadays, CHOI HEONG YUEN BAKERY is not just focus on their products and the quality of products, they also focus on investment because there was a financial crisis in Euro few months ago, this financial crisis affect global economic worse then before, so they will also focus on investment, in additional, they also produce some low-sugar products, they want to make their brand more healthy.

STRATEGY  - How is the company different from the others? What are the company's major plans in the next 1 to 3 years?

Choi Heong Yuen Bakery's strategy is made in Macau, the selling point of Choi Heong Yuen Bakery is made in Macau, this is different from other companies.They will keep improve the taste of products in order to fit different region, also, they will provide more language of label in order to make the brand more international, finally, they will promote their own brand to let people know this brand.